25 April 2017

Mercedes-Benz extends private car sharing project

A private car sharing service piloted by Mercedes-Benz in Munich has now been rolled out to Berlin, writes Brian Byrne.

The Croove initiative uses a smartphone app to link people who want to rent out their private cars for periods when they are not otherwise in use with people who want to rent a specific model or make of car.

Owners create an online profile with the details of their vehicle, including any optional equipment. The person renting out their vehicle can set their own price or Croove can help with this to balance supply and demand.

Vehicles must be in good condition and no more than 15 years old. Renters (minimum age 21, must hold a valid driving licence) simply have to register and then they can contact vehicle owners via the app or website and arrange appointments.

It is possible to either collect the vehicle in person or pay extra for a pickup and delivery service. In future, Croove intends to make keyless access possible. Payment is made electronically via the app.

The project is part of the Mercedes-Benz CASE initiative involving connectivity, autonomous cars, shared use, and electric vehicles.